Visibility Tier
Get greater visibility with limited investment & effort.
- Firm Profiles
- Lawyer Profiles
- Award Badges
- Backlinks
Digital Marketing Platform for Firms
From Recognition to Results: Enhance Your Visibility
Best Law Firms helps firms stand out in the legal industry with elite recognition, SEO-enhancing backlinks and premium profiles.
Elite Accreditation
Recognition that can’t be bought.
Third party validation trusted by GCs.
Tools that elevate your brand.
Big impact at a low lift.
Visibility that drives business.
SEO-optimized presence across trusted platforms.
Built for the realities of modern legal marketing.
Make a bigger impact with efficiency.
Make More of Your Recognition
The Best Law Firms Digital Marketing Platform offers three bundle options tailored to your firm’s goals.
Business Development Tier
Bolster your credibility among clients and peers through content support.
- Visibility Tier
- Content PRO
Market Leader Tier
Best Lawyers can provide a strategic research partnership to leverage your reputation.
- Visibility Tier
- Content PRO
- Research PRO
Visibility Tier
For Firms that Want to
- Appear in search when clients are looking.
- Build trust without added outreach.
- Strengthen the impact of their Best Law Firms and Best Lawyers recognitions.
- Attract more traffic without managing complex SEO.
- Differentiate in competitive practice areas.
Business Development Tier
For Firms that Want to
- Strengthen their reputation with client-facing content.
- Set up and optimize their Best Law Firms and Best Lawyers profiles with personalized guidance.
- Showcase expertise through thought leadership opportunities.
- Publish recognition where clients and peers will see it.
- Build credibility with client testimonials.
Market Leader Tier
For Firms that Want to
- Receive expert support to submit nominations correctly and confidently.
- Stay ahead of competitors with early access to rankings and insights.
- Obtain honest client feedback to improve relationships and performance.
- Have dedicated access to our research team for survey submissions.
Platform Tier Comparison
Compare Plans. Choose What Fits Your Firm Best.
Visibility Tier
Designed for firms that want to strengthen SEO, build credibility and drive more qualified traffic.
- Show up in search results when clients are looking
- Get more value from your Best Law Firms recognition
- Drive more traffic to your website without managing complex SEO
- Stand out in crowded practice areas
Business Development Tier
For firms that want to bolster their credibility among clients & peers through impactful content.
- Save time writing and updating profiles
- Strengthen your reputation with client-facing content
- Showcase expertise through thought leadership opportunities
- Publish your recognition where clients and peers will see it
- Build credibility with client testimonials
Best Value
Market Leader Tier
For firms looking for a strategic research partnership to leverage their reputation and lead the field.
- Stay ahead of competitors with early access
- Get expert support to submit nominations correctly and confidently
- Set up and optimize Best Lawyers profiles with personalized guidance
- Get honest client feedback to improve relationships and performance
| Platform Features | Visibility Tier | Business Development Tier | Market Leader Tier |
|---|---|---|---|
| What You Get | |||
| Lawyer and Firm Profiles on BestLawyers.com and BestLawFirms.com* | Included | Included | Included |
| Access to award badges | Included | Included | Included |
| Backlinks to Best Lawyers and Best Law Firms for SEO enhancement | Included | Included | Included |
| Content PRO | |||
| Smithy AI - Leverage AI-powered text rewriting and content generation for refreshed profiles | Not included | Included | Included |
| Content Publishing on BestLawyers.com | Not included | Included | Included |
| Announcement Toolkit | Not included | Included | Included |
| Concierge Profile Setup to optimize Best Lawyers and Best Law Firms presence | Not included | Included | Included |
| Expanded Best Law Firms search cards on BestLawFirms.com* | Not included | Included | Included |
| Smithy AI | |||
| Present your firm with confidence. Keep profiles dynamic, accurate and aligned with your brand. | Not included | Included | Included |
| Generate original, search-optimized content that signals authority to Google. | Not included | Included | Included |
| Save 5 hours on average a month managing profiles and optimizing content. | Not included | Included | Included |
| Research PRO | |||
| Access to Nominations Uploader | Not included | Not included | Included |
| One-on-One Research Consultation Call with Best Lawyers experts | Not included | Not included | Included |
| Invitations to Exclusive Webinars on legal marketing and recognition | Not included | Not included | Included |
| Early Access to Best Law Firms Rankings | Not included | Not included | Included |
| Client Insights Report | Not included | Not included | Included |
| Best Law Firms Client Comments | Not included | Not included | Included |
* Contact our team to confirm the BestLawFirms.com features available to your firm.
Partner with Us for Strategic Growth
Your dedicated Best Law Firms representative is here to help, whether you need guidance, support or details about our year-round marketing, content and advertising opportunities.